Meet The Designer
Designed by Deanne
Custom Wedding Dress Designer
Welcome, beautiful bride-to-be. I’m Deanne, the founder and designer behind Lookbook Bride, a Melbourne luxury bridal studio specialising in custom-made and handcrafted wedding dresses.
For me, designing a wedding gown is about so much more than creating something beautiful to wear. It is about understanding your vision, your personality, your body shape, and the feeling you want to experience when you walk down the aisle.
Every bride has her own story—and your wedding dress should be a reflection of yours.
My Journey into Bridal Design
My passion for bridal fashion began through many years working within the wedding industry, where I had the privilege of creating and styling bridal photoshoots, choreographing bridal fashion parades, and producing bridal expos and in-store runway events.
Over the years, I have seen hundreds of wedding gowns from around the world—from luxurious European-inspired designs to high-end couture creations. I have studied the details that make a gown truly special: the way lace is positioned, the structure that creates the perfect silhouette, the craftsmanship behind every seam, and the small details that transform a dress into a treasured piece.
Through this experience, I realised many brides wanted the elegance and luxury of a designer wedding gown but felt that true couture was out of reach.
That was the inspiration behind Lookbook Bride.
Luxury Design Without the Luxury Price Tag
My vision is to create a bridal experience where brides could have a beautifully designed, handcrafted gown made especially for them—with the personal attention and quality of a designer studio.
At Lookbook Bride, I combine timeless European-inspired elegance with modern bridal style to create gowns that are feminine, sophisticated, and uniquely yours.
Whether you dream of romantic lace, a sleek modern silhouette, a dramatic statement gown, or something completely original, we work together to bring your vision to life.
Your Bridal Journey With Me
I understand that choosing or designing your wedding dress can feel overwhelming. There are so many decisions to make—styles, fabrics, silhouettes, customisations, and timelines.
My role is to guide you through every step.
From your first consultation, we will talk about:
- Your wedding style and overall vision
- Your dream silhouette and how you want to feel on your wedding day
- Fabrics, lace, textures, and design details
- How your gown will be constructed and tailored
- The timeline and process from design to final fitting
I believe every bride deserves to feel confident, informed, and excited throughout the journey.
The Craftsmanship Behind Your Gown
A beautiful wedding dress is created through more than just fabric and design. It is the combination of thoughtful construction, quality materials, expert techniques, and attention to detail.
Each Lookbook Bride gown is carefully designed with consideration given to:
- Flattering your unique shape
- Creating beautiful movement and comfort
- Selecting quality fabrics and lace
- Detailed finishing touches
- A fit designed specifically for you
Your gown is not simply chosen—it is created.
Why Brides Choose Lookbook Bride
- Experienced Melbourne bridal designer
- Custom-made and made-to-measure wedding gowns
- European-inspired luxury bridal style
- Personal one-on-one design experience
- Beautiful gowns without traditional couture price barriers
- A private bridal studio experience on the Mornington Peninsula